Project Direction for Barilla's 1st local ad campaign designed specifically for the Chinese Market.

The campaign inspired by the Chinese saying what you do is what you get. 

This campaign included down-to-earth situations where a little help from friends would thanked in return with a healthy Barilla meal, introducing young Chinese consumers to pasta as an easy and delicious solution.

The viral campaign was destined for online tv and social networks and called for personal stories from viewers rewarding friends for good deeds with a wholesome pasta dinner.