The campaign was based on the Chinese saying  what you do is what you get. 
 This campaign included down-to-earth situations where a little help from friends would be returned with a healthy Barilla meal, introducing pasta to the average Chinese consumer as an efficient and delicious solution. 
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 The viral campaign was destined for online tv and social networks and called for personal stories from viewers rewarding friends for good deeds with a wholesome pasta dinner. 
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