Naming, Creative Concept & Brand development for premium F&B venue

Character driven branding for spunky restaurant, brewery and cocktail bar at the heart of Xintiandi in Shanghai.

The combination of flora and fierceness represent both sides of the character, a strong and mysterious personality, weaving a web of intrigue and secrecy. Under the tagline Cloak-and-Dagger this dining experience lures you into her lair with an exciting story of hidden identities, secret societies and invisible weapons.



Cobra Lily is a ghost. She’s someone you know but have never met. She’s charming, sophisticated, alluring, but there’s just something about her, you can’t put your finger on it. You saw her once out of the corner of your eye, but when you turned around, she was gone.


Cobra Lily, a mysterious young woman, is the fictional personification of the restaurant.Every element is kissed by Cobra Lily, a fictional spy whose storyline is scattered throughout the restaurant and its menu.

Screen Shot 2018-05-19 at 3.51.43 PM.png

" Like the lovely, but nonetheless carnivorous, plant that is the restaurant’s namesake, Cobra Lily is a femme fatale... Ah, how we’ve fallen for her, and it’s dangerous. Delectably dangerous." - TimeOut Shanghai