Creative Development & Storytelling copywriting for cocktail lounge

Table Lamps

 El Ocho caters to a sophisticated public, so when its management decided to rebrand their identity, a new line of menus became key to create a new type of engagement with consumers.

An innovative and premium design was paired with  storytelling-based content weaving stories throughout to trigger curiosity and emotional fulfillment in the consumption experience.

A rich backstory through the use of many myths and anecdote delights groups or solitary guests and shows that the brand is authentic, precious and human.