FORD

Project Direction for the creation and production of Ford's TVCs and inspirational films for Asia

Selection of commercials and inspirational corporate films for Asia featuring different Ford and Lincoln models and their innovative features.

The Ford Hackathon is the 1st collaboration between Ford and Baidu in Beijing. This film follows the quest of 100 programmers that set their skills and enthusiasm to develop apps in 24 hours using voice activated Synch technology. 

For the presentation of Lincoln in China, 8 different scenes representing portraits of target customers, are presented as a premium experience on the brand's hub website. The films are presented by frame allowing users to customize their viewing experience.

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