Project Direction for Absolut Vodka's digital interactive campaign
Absolut Mode reflects the glamour of the fashion world. Inspired by this, the public becomes ad-perfect ambassadors of the brand by submitting their snapshot and a brief description of their personal style. The branded campaign app interprets data and gives a stylized look&feel to each portrait, personalized to the information shared. Each shot receives a final facetted treatment to echo the original 12-sided design of the iconic bottle.