SMASH THE PAST
Concept Development & Project Direction for OnePlus International launch
Inspired by Rube Goldberg's contraption, the OnePlus destruction machine activates the public to participate creatively in the brand's launch campaign contest: Submit an original method to destroy your smartphone and for $1, you can win a new shiny OnePlusOne phone.
Hey! Almost 350,000 visits on its first 2 days.