Occasionally one's skin can be changed to blend in and seem invisible against the surrounding environment. For this special occasion, SWFC signaled its physical and virtual appearance as it had never been done before.
  Unmimetic Days  a ppealed as a life event calling for both passive and active participation: as a light installation on the surface of the SWFC building graphic composition, but also present an interactive platform to create a magic moment blurring the line between what's real and what's virtual.
  This interactive platform creates a magic moment blurring the line between what's real and what's virtual.   Blending architecture, digital and new media design and interactive installation  Unmimetic Days  offers a double layered experience: on the one hand, with the naked eye, a stylized light installation showing a new appearance of SWFC, an Anniversary celebration dynamic skin. On the other, an interactive creative enhancement of the real world environment that opens a view into a fantastic landscape.   
 This light interactive installation celebrated SWFC as the iconic feature of Shanghai's Contemporary skyline, highlighting its great presence with a site-specific installation of color kinetics. 
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